Tranell Morant Discusses the Key Elements of Successful Business Communication

Effective business communication is how employees and management interact and accomplish different projects and tasks. While a large percentage of the American workforce work in a corporate setting, business communication is not widely taught in American high schools and higher education institutions. Business communication is one of the most important tools a professional can possess and is often a major deciding factor when candidates are selected for promotions and leadership positions. Tranell Morant, project management expert, and entrepreneur has recognized that many American businesspeople have had limited exposure to effective business communication and hopes to rectify this oversight. Today, Tranell Morant will discuss several key elements of business communication. 


Perhaps the most crucial aspect of successful business communication is structure. How you structure your communication will significantly impact how well other parties will be able to understand the information. There are three major structural elements to successful communication; opening, body, and close. Whether it be a phone call to a co-worker, an email to a client, or a presentation to a superior, it is crucial that all forms of business communication be structured with these three elements. Opening statements should introduce the information clearly and precisely before providing additional details within the body. A closing statement should review the information given and provide the next steps or follow-up questions. This will allow the listener to remember the information more quickly and follow up with the next steps in the near future. 


Nothing muddies a message more than inconsistencies in information. For another party to fully understand the information provided to them, the information must be consistent and clear. If a business associate is confused by the information provided or finds flaws within the message, they will be less likely to trust the speaker in the future. Before speaking or sending a physical message, review the information you want to communicate to ensure there are no inconsistencies or inaccuracies within your message. 


Almost every professional has experienced a frustratingly ineffective meeting. A large number of managers will use weekly meetings to relay unnecessary information that is often communicated poorly. These meetings do little to improve employees’ work performance and often waste valuable work hours. Perhaps most disappointing is that these meetings should be seen as an opportunity for employees to relay important information to each other using successful business communication. When communicating in the workplace, it is essential to recognize the importance of relevancy and choose what to share at the appropriate time.

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